Blogads are ads that appear on blogs
and other independent websites. Each "adstrip" of Blogads is
managed by an independent publisher who sets prices and decides which
ads can appear. For more information, see Why blogads?
Blogads are an expression of the grassroots intellectual economy. Blogads serve a far more passionate audience than is served by AOL Time Warner, Google, or the average Daily Bugle.
Well, how many letters a day does the average daily paper get? A handful or less. Check out the comments on the average website. No comparison. People get fired up by blogs. They think. Another question: how many people write Google letters about gun control, Prague, Weezer, Pez, or Bin Laden? And when was the last time you saw a reader's comment written into a magazine ad?
In traditional media, writers and editors earn less than 30% of total revenues, and 70% of revenues go to newsprint, ink, new computers for the ad reps, parking spots, printing presses, lemonade for the publisher's kids... you get the picture. The coin gets flipped with Blogads: 70% goes to the writer, with 30% paying for technology. (Note that we split net revenues, i.e. after credit card or PayPal transaction costs, which typically amount to 2%-3%).
Blogs without a laser-sharp focus on one topic or community AND an audience of 2000 readers a day usually do not attract advertisers. But some blogs with a sharp focus AND an audience of thousands a day do NOT get advertisers either. One test: have more than a handful of companies expressed an interest in advertising on your blog?
Blogads are published by individual bloggers and site operators, who
make the decision about which ads to publish. Blogads.com is a service
of Pressflex LLC.
For more information about Blogads
visit our archives full of quips and quotes about Internet
advertising trends.
