Blogads are ads that appear on blogs
and other independent websites. Each "adstrip" of Blogads is
managed by an independent publisher who sets prices and decides which
ads can appear. For more information, see Why blogads?
Blogads are an expression of the grassroots intellectual economy. Blogads serve a far more passionate audience than is served by AOL Time Warner, Google, or the average Daily Bugle.
Well, how many letters a day does the average daily paper get? A handful or less. Check out the comments on the average website. No comparison. People get fired up by blogs. They think. Another question: how many people write Google letters about gun control, Prague, Weezer, Pez, or Bin Laden? And when was the last time you saw a reader's comment written into a magazine ad?
In traditional media, writers and editors earn less than 30% of total revenues, and 70% of revenues go to newsprint, ink, new computers for the ad reps, parking spots, printing presses, lemonade for the publisher's kids... you get the picture. The coin gets flipped with Blogads: 70% goes to the writer, with 30% paying for technology. (Note that we split net revenues, i.e. after credit card or PayPal transaction costs, which typically amount to 2%-3%).
Blogs without a laser-sharp focus on one topic or community AND an audience of 2000 readers a day usually do not attract advertisers. But some blogs with a sharp focus AND an audience of thousands a day do NOT get advertisers either. One test: have more than a handful of companies expressed an interest in advertising on your blog?
Blogads are published by individual bloggers and site operators, who
make the decision about which ads to publish. Blogads.com is a service
of Pressflex LLC.
For more information about Blogads
visit our archives full of quips and quotes about Internet
advertising trends.
"Blogads is ahead of the competition as a thought leader on advertising
in social media."
- Ian Schafer Deep Focus
"We’ve had strong responses to campaign after campaign with
BlogAds."
- Justin Payne, Manager of Online Advertising John Wiley & Sons,
Inc.
"We believe Blogads to be one of the most effective sources to drive traffic and sales, as well as being an excellent way to establish brand awareness."
- Amy Reed Chickdowntown
"Advertising with Blogads is a terrific, cost-effective way to reach opinion leaders inside and outside the beltway."
- Charles Territo AutoAlliance
"The biggest bang for our
advertising buck..."
- Nick Berning, Press Secretary Friends of the Earth
"The blogad tactic that kicks ass for us is the RSS ad. We generally get three times the click-rate."
- Kari Chisholm, President Mandate Media
"Blogads allows me to monitor, change, update, edit, add or delete ads easily allowing me to optimize the results meaning greater efficiency and revenue from the ads."
- Zach Adamerovich www.modcloth.com
"Blogads is the 'Intel-inside' of the blog revolution."
- John Hlinko Grassroots.com
"...the next best thing to word-of-mouth."
- Hugh Macleod www.gapingvoid.com
"Blogads offers a huge variety of great blogs, and its customer service
is fantastic."
- Lisa Cerqueira
Senior Publicist, Interactive Marketing WGBH Boston
"You make it so easy to buy the right targeted inventory and even
easier to make creative changes while a campaign is progressing."
- Matthew Zablud Adfero Group
"My favorite 'buzz seeding' tool currently is the amazing network over
at BlogAds.com..."
- Brian Clark, creator of campaigns for SharpTV, Audi and Levis GMDstudios
